Research shows that there are many small businesses in the world today and it is said that they are boosting the economy a lot therefore if you are managing one, you should learn that you’re doing the right thing. However, you need to survive and that means you have to come up with survival tactics because there are many companies competing for the same customers. One of the survival techniques, you can adapt to is choosing one of the greatest marketing strategies that your competitors are ignoring because the more you market yourself strategically the more people know about you. Many businesses have shifted online when it comes to marketing and optimizing your business website is no longer a competitive edge to order on to because every business is doing so but there are other strategies under search engine optimization that you can use to your advantage such as geofencing.Geofencing is a very effective strategy to use because it is the use of mobile devices to reach out to people who are near your business proximity. Discussed below are some of the advantages of using geofencing.
One of the benefits of geofencing is that it guarantees customer engagement. You are living in a generation where everyone is owning a smartphone and that is why geofencing becomes one of the effective ways of reaching them because everyone is reachable. Research shows that compared to other push notifications that you may use in advertising yourself, the mobile ads are 15 times higher rate of click-through rates. What this means is that the mobile ads help your potential customers know about your business through promotional products as you advertise yourself, therefore, meaning it is a great strategy.
The other reason you should choose to use geofencing is that it is a cost-effective strategy to use. You need to manage your business finances because you are a small business that is already struggling financially to get a for other project and therefore the need to be very careful when it comes to the campaigns you make. Geofencing can be done in-house meaning that you don’t have to engage in that company to market for your business and therefore putting you in a better position to compete with large companies when it comes to getting the customers.
The truth is many customers out the require the notifications.The myth that customers don’t want to be disturbed through the mobile phone is not true because over 70% of customers say that there is value in mobile notifications that they get. What this means is that geofencing is very effective but you also have to be very careful by ensuring that the notifications are very short and also very timely and on point. Geofencing is very effective therefore, if you are creative and strategic and is a lot you can discover on geofencing and the best thing is that there is a lot of information you can learn from.